You’ve tried running Google Ads yourself. Maybe you watched a few YouTube tutorials, set up some campaigns, and waited for the magic to happen. Instead, you watched your budget disappear faster than a flat white on a Monday morning, with conversion rates that made you question everything. Sound familiar? You’re definitely not alone. Google Ads …
In the dynamic landscape of online advertising, maximizing return on investment (ROI) is a top priority for businesses aiming to achieve success with their digital marketing efforts. Google Ads’ Smart Bidding is a powerful automated bidding strategy that leverages machine learning to optimize bids in real-time, with the goal of maximizing conversions or conversion value. …